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Peony Swimwear: poolside campaign photography
02

Peony Swimwear

Australian luxury swimwear and resortwear label with sustainably-made, romantic silhouettes.

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THE WORK

The brand’s own campaign photography, carried straight onto the site it belongs to.

peonyswimwear.com
Peony Swimwear homepage: poolside campaign imagery
01 / HOMEPAGE

Full-bleed campaign photography leads every page, the shop close behind it.

Peony Swimwear: collection listing
02 / LISTING

Collections read as an editorial, not a grid of thumbnails.

Peony Swimwear: product detail page
03 / DETAIL

Product pages keep the same considered, campaign-led tone.

Peony Swimwear: mobile home screen
04 / MOBILE

The same romantic, editorial feel, rebuilt for one hand.

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