Perspective
Opinions we are willing to be held to. Longer, slower pieces about how digital work is bought, sold and argued over.
01
Perspective
02The redesign that should not happen
Most redesigns are a change of subject. The site is not the problem, but it is the only thing in the room that anyone has permission to change.
Perspective
03Nobody buys a discovery phase
Clients do not want to pay for thinking. They will happily pay for a decision. The difference is entirely in what you hand over.
Perspective
04Against the words "digital transformation"
A phrase broad enough to describe everything is a phrase that commits to nothing, and it is usually doing exactly the job it was hired for.
Perspective
Scope is a promise, not a document
A scope that has to be enforced has already failed. The useful version is the one both sides would describe the same way from memory.
Let's build something that lasts.
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