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The archive, continued. Page 2 of 2.
The client who was right
They wanted the thing we told them not to build. We built our version, it underperformed, and the report says so.
Your product pages are lying about what matters
Hero shots and long descriptions. Almost never what makes someone buy — the session recordings say otherwise, every time.
The cart page everyone forgets to design
It converts more than the homepage ever will, and most stores still ship it as whatever the platform gave them out of the box.
The chatbot nobody asked for
A cautionary note on shipping AI because you can, not because anyone needed it. The support inbox tells you which is true.
What six months of AI pilots taught us
Mostly what not to build next. A running list from every AI feature we shipped, half-shipped, or quietly killed this year.
Nothing in that category on this page. The full archive is at the link above.
Page 2 of 2 — 15+ articles archived
Let's build something that lasts.
Or just send the URL of the thing that is bothering you.